As I started working in the tech industry, I was exposed to an even more vast range of design roles. One that caught my attention was definitely UI/UX design. Since 2018, I have been exploring UX on my own pace through online courses and different events nationwide. My experience in UX is definitely rooted with my role as a digital marketing specialist wherein my insights as a marketing and pseudo-UX researcher contributed to different projects such as landing pages and marketing newsletters.

My design process in UX is heavily grounded on data and research: data-gathering from web data/analytics sources, researching on the market and target audience, creating flowcharts and wireframes, consolidating data in a report and finally presenting to stakeholders.